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Beautiful Products, Unbeatable Prices

Willow & Ash was born from the original Daniela's Gifts on Main gift shop in October 2022.  Heather Rhoade, longtime resident of Forest Grove, purchased the store from Daniela's family after her passing, and planned from day one to keep the store, many of it's vendors, and the location as long as possible so Forest Grove doesn't lose an important gem for shopping. With the help of her husband & daughter, they plan to keep the business going for years to come. Merchandise changes regularly, with new and fun items being added frequently - but many lines and products from Daniela's are still carried in Willow & Ash, and will continue to be as customers need.


"We plan to keep much of the same selection and atmosphere Daniela created while still adding our own touch & curated items. We will continue to provide quality products that would not only serve, but exceed, the needs of our loyal shoppers. Since day one, a genuine love and passion for quality retail and top-notch customer service has defined who we are and what we do, as it did with Daniela."  ~ Heather Sundblad-Rhoade

Our dedication to our work is reflected through our great merchandise, carefully selected and sorted to make our customers’ shopping experience enjoyable and satisfactory. Get in touch to learn more about Willow & Ash.

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